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Subriana Pierce:  Advocating for the Importance of Black and Minority Businesses

August is National Black Business Month and our opportunity to recognize the Black-owned businesses across the country. Black business owners account for about 10% of U.S. businesses and about 30% of all minority-owned businesses.  Numerous resources state that black-owned businesses have been hardest hurt by COVID-19 shutdowns.  A study by Robert Fairlie, University of California, Santa Cruz & NBER, suggests that 41% of Black-owned small businesses have been shuttered, and may not return, a statistic that is vital to many communities.

A barrier to these businesses returning is a disproportionate lack of access to funding through loans and inability to move their service business to an online model.  Consumer support of these businesses is crucial.  WISE reached out to Subriana Pierce, founder and managing partner of Navigator Sales and Marketing, to discuss the importance of identifying as a Black-owned business and explain some of the challenges that identification can hold.  Subriana has an extensive career in the grocery industry and is a powerful advocate for minority-owned businesses.  She was recently featured in Insight Success as a top businesswoman to watch in 2020.

Subriana emphasizes why it is important for businesses to identify as minority owned.  “The essence of a brand is who you are and what you stand for.  Your business is a brand, part of a story of who you are, and how you got to where you are today,” she said.  She also recommended certifying your business as minority owned as it allows you to participate in retailer [buying] programs.  She further encourages everyone to “tell your story. That story is your point of difference.”

While identifying as a minority owned business is an important piece of a company story, Subriana knows that unconscious bias can appear anywhere.  There are factions that believe minority owned businesses have an unfair advantage in winning contracts with their certification.  “Retailers should buy from the best!  But many times, women and minority owned business do have the best products.  Only 3% of venture capital funds are given to women and 1% to African Americans.  Can you imagine how difficult it is for them to even get to the point to launch a brand?  It's an opportunity to help support a wealth gap.  This is our chance to give back.  It helps us celebrate culture, celebrate a family's legacy and to be a part of this support.”

Compounding any unconscious bias a minority owned business faces is the current social conflict.  Subriana is very vocal about the recent cultural unrest and how it is impacting people personally and professionally.  While a spotlight has been placed on systematic racism in our country, discrimination is nothing new.  As a professional, Subriana has experienced discrimination herself.  “Back when I was running a store, I was constantly asked to ‘see the manager’ when vendors came in.  I was the manager.  It shocked them as they just couldn’t understand how a Black woman could be in a leadership role.”  Not only has Subriana encountered discrimination professionally, but also personally.  When moving into a new neighborhood, “A notification went out to ‘alert’ neighbors that a Black family had moved in.”  Subriana’s advice to any minority is to recognize that there is bias everywhere.  “Anticipate the bias and use it as an opportunity to educate,” she adds.

In addition to being an advocate and role model for Black and minority owned businesses, Subriana took offering support to the next level by creating the Navigator Lighthouse Foundation with her husband Allen.  The couple are food brokers and their foundation is tailored to support Black, women and/or minority owned brands that are working to launch in the market with education, scholarships and grants.  They are also providing consulting services to retailers on minority relationships, and developing minorities and women through their system.  “Helping women-owned business, minority-owned businesses, family-owned businesses,” Subriana said. “That was always our passion, and that was always what we built the company on.

Click here to learn more about Subriana and Navigator Lighthouse Foundation.

https://wisediversity.org/subrianapierce/

Uncomfortable Conversations About Race Is Where Real Change Begins

An Interview with Jessica M. Oladapo, founder, Diversity 2 Inclusion, Inc.

www.diversity2inclusion.org

“Initially, I ran from my calling,” Jessica Oladapo said with a smile in her voice. Those are surprising words coming from a person so passionate about her work with Diversity 2 Inclusion, an organization dedicated to training for cultural competence and cultural inclusion. “It’s absolutely my passion; it’s what I love.” That passion and love have transformed her into a highly sought-after expert in changing how companies and organizations view diversity and inclusion.  

Jessica’s path to expert wasn’t a short one. In 1998, she started her extensive education with degrees in psychology and African American studies at the University of Illinois at Chicago. By 2005, she had also earned a graduate degree in sociology from DePaul. After graduate school, Jessica started her family and became a stay-at-home mom. However, it wasn’t long before the pull of education brought her back to school as she decided to get another advanced degree in psychology. Admittedly, Jessica says it might not have been “the best to start a grad program when your child is five weeks old.” Regardless, she not only dove into classwork but also started serving as a social work case manager. Jessica realized how vital the work she was doing as a social worker was, but she felt that she spent so much time doing paperwork that she couldn’t meet the needs of the clients to the level she wanted. “I was looking for a way to touch as many people as possible, those who are most marginalized in our society based on race, class, gender, or immigration status. These people are marginalized not because of abuse necessarily, but neglect, neglect because of lack of resources.” This desire to directly reach people led her to teaching. “Teaching was my ‘thing’. I really loved being in the classroom and talking to future teachers, social workers, parents, and community leaders. My goal was to just help people understand their own thinking around diversity.”

By 2010, teaching was her full-time job. Jessica was teaching seven classes each semester. She also became the co-chair of a diversity committee at her college. Teaching gave her a platform to reach a wider audience, and people started asking her to lead public-speaking engagements. At first, Jessica shied away from these speaker requests, questioning how that fit with her goals and schedule. “Eventually I just gave in. When you have a calling, it’s best to give in to that calling,” laughed Jessica. She started doing community talks. In 2015, Jessica received a request to provide diversity training for a police department in a small town in Illinois. She recalls thinking “A police department? I don’t know. In the middle of Illinois?” Following her calling, she led the training believing it would be a one-time engagement. One training for the department became two. Other community leaders came to the second training for the police. She then got asked to talk to the local school district, and then to other community leaders. The business grew. Diversity 2 Inclusion, Inc. had been born.

Five years after that first speaking request, Jessica’s career path truly does seem to have been destined. Her expertise and insight on the issues of race and inclusion are in high demand at this very time. “It’s funny how many folks that have an impact say initially ‘No, absolutely not. It’s not my calling to be a spokesperson for a movement’,” Jessica muses. “And, then I kind of got here.” The violence and subsequent riots of the past month in our country and around the world have people seeking answers to the big questions: Why? Why did this happen? Why is the community so angry? Why didn’t I see what has been happening in my own community? Why has this gone on for so long? It’s not surprising that Jessica has seen an increase in the number of people reaching out to her for information to answer those big questions in the past few weeks. “What I’m always thinking is what’s the motivation for reaching out to me,” she explains. “I think right now a huge motivator is fear. People are afraid of saying the wrong thing, of offending colleagues, of losing employees. There’s a great deal of fear in the social unrest. Fear, in itself, isn’t a bad motivator. The problem is if we respond in fear only and don’t respond immediately. We all seek comfort, hope the fear goes down, and we go back to normalcy.” While fear is one powerful motivator for people reaching out to Jessica, another huge motivator is people coming to what she calls “this awareness” that systemic racism against black people is still a huge problem in our country. “There are people out there saying ‘I had no idea this is such a thing.’ And, I’m thinking ‘Where have you been? Black folks have been saying this forever. Where have you been?’”  

Where have we been? As business leaders, each of us can ask ourselves that question. And, more specifically, where are we going moving forward from this recent social uprising and spotlight focus on systemic racism? Jessica suggests that to plot a path forward as business leaders, we first and foremost need to be curious—curious about other people’s experiences and curious about our own thoughts. We need to ask ourselves how we’re responding, what personal social economic situations have led us to where we are, and how we are seeing someone else’s response through that lens. “Introspection is the most vital thing,” she advises. “If we aren’t being introspective, it’s really easy to blame people for their plight.”

Conversations about diversity and racism can be uncomfortable especially in the workplace. That uncomfortable space is where change begins. “I believe that effective business leaders have a responsibility to model empathy, grace, compassion and care, and inclusion,” says Jessica. By holding one-on-one conversations or organizing town halls, leaders can first listen to understand the experiences of those they lead. Through active listening, leaders can then develop systems and task forces to assist with everyday operations. An organization can state that it has agency and a stake in diversity, but there must be policies and practices in place to make sure there truly is systemic equality.

For organizations that have diversity policies and practices in place but struggle in recruiting diverse candidates, Jessica has some very basic insight: “You’re not looking in the right places or people of color don’t see your organization as a workplace that is inclusive. If you only go into white spaces to recruit, what are you going to get?” Recruitment leaders need to look at not only their recruitment locations but also the tone and language used in posting job positions and talking about the organization. “Institutional and systemic racism is revealed by the tone and language that is used in describing what kind of candidates you’re seeking to fill a position. If you use language like ‘professionalism’ what does that mean? Do I have to change my hair? Do I have to dress a certain way? You have to take a fine-tooth comb to the whole institution, language used, publications, interacting with the community, shifting the culture.”  

Through the shadow of the diversity crisis, Jessica does see a ray of light. “People are asking how can they be a good ally to people of color. I think that’s so powerful.” Countless companies, organizations, and individuals have issued statements in support of equality and anti-racism. The big question remains: Will there be lasting societal and organizational change? “I hope that it changes for good. In the immediate, it will change motivated by fear. There is a lot of pressure by people of color, particularly black folks, on leadership to make a statement. But, if you ain’t an ally, don’t make a statement. That’s performative ally-ship. After you have pressured the leader to make a statement, they make a well-written statement, hang it on the wall showing here’s the statement; here’s what we said. But by September, how well are you doing? A year from now, how are you doing? Hope is that the statement became institutionalized. That’s the hope.”

https://wisediversity.org/3717-2/

Nominations open: Top Women in Store Brands 2020

Nominations open: Top Women in Store Brands 2020

The 2020 Top Women in Store Brands nomination process is now open and accepting submissions for deserving candidates through Friday, July 10.

It’s year eight of the awards program – established by  Women Impacting Storebrand Excellence (WISE), a nonprofit professional development organization, and Store Brands.

The awards aim to acknowledge contributions made by women from all areas of the North American store brands industry. WISE and Store Brands will present a total of nine awards during the WISE Annual Meeting and Luncheon at the Private Label Manufacturers Association’s (PLMA) Private Label Trade Show, set for November 15-17 in Rosemont, Ill.

WISE and Store Brands have established award categories that provide women from all disciplines with the opportunity to be recognized for their achievements. Managers, co-workers, peers, customers and other industry professionals are encouraged to nominate women in one of the four categories:

Functional Expertise: Awarded to a woman who has made a significant professional contribution to her company and/or the store brand industry through her accomplishments in a specific function or area of expertise. Six awards from this category will be given, including 1) R&D/QA; 2) Supply Chain/Procurement; 3) Operations; 4) Sales; 5) Marketing/Merchandising; and 6) Corporate Services (Human Resources, Information Services or Finance). The award is based on accomplishments from May 2019 through April 2020.

Sparkplug: Awarded to a woman who is new to store brands (one to five years) and has already made a noticeable impact via professional achievements and personal influence for her company, colleagues, customers and/or the industry. Open to all functional areas and based on accomplishments from May 2019 through April 2020.

Innovation: Awarded to a woman who has brought game-changing innovation to her company and/or the store brand industry through the introduction of new products, packaging, technology, merchandising, programs, systems, processes, etc. Open to all functional areas and based on accomplishments from May 2019 through April 2020.

Lifetime Achievement: Awarded to a woman who has spent the majority of her career in store brands and has “made her mark” through professional achievements, as well as personal contributions to her employer(s), colleagues, community and the industry. Open to all functional areas and based on accomplishments throughout her career.

Before proceeding with the step-by-step nomination process before, you will want to be prepared to provide the following information:

  • The nominee's name, title, company, email address and phone number, as well as a brief description of the company at which she works.
  • Your name, title, company, email, phone number and relationship to the nominee.
  • A description of the nominee's primary responsibilities/skills; a description of the nominee's achievements/projects for the time frame of approximately May 2019 - April 2020 that make her deserving of the award; and a description of how the nominee has influenced or contributed to the success of store brands in her company or the industry.
  • For the Lifetime Achievement Award ONLY: a description of the nominee's experience/career in the store brands industry; a description of awards or accolades the nominee has received from her company, industry or community; and a listing of key trade organizations and external professional groups in which the nominee is involved.

The nominating form can be accessed at https://storebrands.com/nominations-open-top-women-store-brands-2020. Award recipients will be notified in late July.

Frequently Asked Questions:

Q: How will the Top Women in Store Brands award recipients be selected?
A: A joint committee made up of select members from WISE and Store Brands will carefully evaluate each nomination to determine the most deserving candidates.

Q: When will the award recipients be selected and notified?
A: The award recipients will be selected on or before July 31 and notified shortly thereafter.

Q: How will the award recipients be honored?
A: The 2020 award recipients will be honored during the annual WISE luncheon held in conjunction with the PLMA’s Private Label Trade Show in November, and also will be profiled in a special report that will appear in an issue of Store Brands. In addition, each honoree will receive a special commemorative plaque.

Q: If I nominate someone for an award, will the information/commentary I provide on the nomination form be used within the feature article honoring the award recipients
A: Yes. By submitting a nomination, you agree to allow your commentary about the nominee to be used within the feature article, should your nominee be selected as a Top Women in Store Brands honoree.

Q: If I nominate someone for an award, will someone from Store Brands or WISE be contacting me?
A: Possibly. If we need additional information or clarification, we will contact you.

Q: May I nominate a WISE board member or a member of the Store Brands staff?
A: No, WISE board members and Store Brands staff are not eligible for the recognition program.

Q: Do the nominees have to be members of WISE?
A: No. Any woman who is involved in the store brand industry may be nominated.

If you have any questions, please e-mail Store Brands’ executive editor Dan Ochwat at dochwat@ensembleiq.com or Laura Fezouati at lfezouati@chg.com.

Again, click here to submit your nomination: https://storebrands.com/nominations-open-top-women-store-brands-2020

WISE Mentor Circles – Fostering Diversity

The WISE Mentor Circle Program, now in its fourth year, provides an opportunity for Partner Members to network with a diverse group of industry counterparts.  Our program connects thought leaders from varied positions in the Store Brands industry and provides a forum where diversity and leadership topics are explored. 

“With an ever-changing landscape, now – more than ever – we need diversity of thought, background and perspective,” states Mentor Circle Member Mark Fields of SunMaid. “The benefit of embracing the concept of diversity affords teams the opportunity to rise to new challenges more holistically in ways that opens groups to new ways of thinking, behaving, and addressing hurdles and opportunities, alike. While it may challenge ‘norms’, it is essential in its celebration of evaluating circumstances from all angles and truly brings a fresher, more relevant and more well-informed approach. Most importantly, it elevates the practice of collective empowerment and gives a voice where historically there may have been none.”

In 2020, WISE is hosting seven Circles with 42 members.  Six Circles are all-female while the seventh circle is co-ed.  Each Circle has a volunteer leader that serves as the group adviser and point person.  Virtual meetings are held each month featuring topics chosen by Circle Members and using content from InPower Coaching (www.InPowerCoaching.com), a Partner benefit site.  To further strengthen individual leadership skills, each Circle meeting is led by a Circle Member.  Polly Rowland, one of our Circle leaders, commented “Each time we meet, I am impressed by how our circle shows up and engages.  Each member participates and contributes.  It’s always a productive hour!”

If you are interested in joining a Mentor Circle in 2020, WISE will be hosting a Pop-Up Circle in September.  The Pop-Up Circle will meet four times, once per week and is open to all WISE members, regardless of Partner status.  To sign up for the Pop-Up Circle or get more information on our 2021 full year program, please e-mail Judy Clark, Talent Committee Chair, at Judy.Clark@freshfromtx.com.

WISE CONNECT

The first topic discussed with WISE Connect was “Self Care Isn’t Selfish – Putting YOU First.” A total of 21 people participated in this inaugural event scheduled in three separate time slots. “It’s always both nerve-wracking and exciting to launch a new program, and to my delight, the inaugural WISE Connect Online event turned out to be a smashing success!” states Kara Miencier, WISE Events Committee Chair. “Both the small group format and video feature really helped facilitate open discussion and allowed for true connection. There were so many great ideas shared on how to start taking care of “you” first and making sure to put some time on the calendar and commit to it. One of my biggest takeaways was realizing a lot of us are experiencing the same feelings. Through WISE Connect we are all able to connect on those feelings and grow from it.  I am excited to continue pushing this program forward and allowing more opportunities for the WISE community to connect!

Sheala Tierney, Catania Oils

WISE is a great organization to be a part of and anyone in the industry is likely to benefit from participating in the webinars and presentations that they put on. Recently I joined a ZOOM call that the WISE events committee hosted called “Self Care Isn’t Selfish- Putting YOU First.” This was a great way to connect with other people from the industry and to learn more about how other people are coping during the Pandemic. It was a very relaxed environment.  They kept the group small making it very personal which also helped to avoid people talking over one another. Being able to see everyone as they spoke makes a big difference and the video call in my opinion was far more efficient than conference calls that are done over the phone where you aren’t able to see anyone. It was also more successful than a traditional webinar that are typically more of a lecture format so I am very happy with the events WISE is putting on.  I look forward to participating in more of them as we move forward in our “new normal.” 

Vicki Smith, Treehouse Foods

 Even though logically I know I’m not alone with coping during these times, sharing experiences with others was a tremendous boost for me.   Participating over video provided great conversations. Some of my takeaways were discussing how to balance work & family, blocking calendars for self-care, and coordinating exercise routines with others over Zoom.  I look forward to the next event to connect with our WISE community!

Lindsay Penberthy, Paramount Roasters

I thoroughly enjoyed the WISE Connect event! It was wonderful to see some familiar faces, as well as new ones, especially during these unprecedented times. It was refreshing to get a new take from others as to how they are improving their self care, and I personally felt revitalized and ready to start some new practices! I look forward to the next event!  

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Annual Meeting 2018

What Our Members Say

"Professional development, the webinars, what you learn, and what you take away is invaluable. Even doing this for 30 years, you still learn.”
~ Gayle DiMaggio, Director of Private Label Sales (Stremicks Heritage Food)(retired); 2016 Lifetime Achievement Honoree, Top Women in Store Brands

Our 2018 Annual Meeting

More Testimonials

“WISE has added value to the industry. It’s given a platform for people to step up and show how professional we are in the private label industry. It also gives an opportunity for us to show professional development. So it’s a great organization and it’s timely for the private label industry."
~ Greg Baskin, Hormel Foods ( retired )

Even More Testimonials

“I think, for me, it’s been connection, being able to connect to other people in the industry that I would have never been given the opportunity to connect with before. I think it’s drawn awareness to diversity and inclusion with women and others in store brands, and that’s been very beneficial to the industry.”

~ Cinda Sticklen, Commercial Director Supplier Quality, Mars Petcare US

More from the 2018 Annual Meeting

About Us

Women Impacting Storebrand Excellence™ (WISE) is a non-profit professional development organization within store brands. Studies have shown that increased gender diversity in top leadership roles positively impacts business and financial performance.

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