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Words From Our WISE Chair Jen Linke

Words From Our WISE Chair Jen Linke

To say 2020 delivered unexpected surprises is an understatement.  At the beginning of 2020, I was steadily gaining momentum to become the Chairperson of WISE at the end of 2021.  Suddenly, in May, I quickly had to pivot to become the Chairperson on July 1st.   I am honored to be in this position and to continue the momentum started by the organization’s founder, Peggy Davies.  The people involved in this organization are top notch and we are planning some really amazing things in 2021. 

WISE has grown to have over 50 partners and over 300 members because those involved believe in the mission of WISE.  We want to lead change through increased emphasis on diversity and we have plans for 2021 to make this more evident in the industry.  We are discussing: 

  • how to engage more with younger generations
  • how to attract and retain employees with more diversity
  • how to educate people more on the subject of D&I
  • how leaders can motivate diverse teams
  • how can we best measure diversity in our industry

We are evaluating the best way to address these topics and finding new ways to partner with subject matter experts.  Our organization is made up entirely of volunteers who tirelessly take action to build a safe space in our industry for women to share, learn and lead. 

I am very excited to continue the tradition of our WISE Annual Meeting in 2020.  While it’s virtual and I feel the loss of the in-person networking, we are doing many great things including bringing in a distinguished keynote speaker with Katie Sowers, the San Francisco 49ers Offensive Assistant Coach and first woman and openly gay coach to coach in a Super Bowl.  We will still recognize the Top Women in Storebrands Award honorees and I will bring even more details about our plans for WISE in 2021 and beyond.

I look forward to “seeing” you at the Annual meeting and please know that if you have ideas or questions about WISE.  I welcome them. 

Joyfully yours,

Jen Linke

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Annual Meeting 2018

What Our Members Say

"Professional development, the webinars, what you learn, and what you take away is invaluable. Even doing this for 30 years, you still learn.”
~ Gayle DiMaggio, Director of Private Label Sales (Stremicks Heritage Food)(retired); 2016 Lifetime Achievement Honoree, Top Women in Store Brands

Our 2018 Annual Meeting

More Testimonials

“WISE has added value to the industry. It’s given a platform for people to step up and show how professional we are in the private label industry. It also gives an opportunity for us to show professional development. So it’s a great organization and it’s timely for the private label industry."
~ Greg Baskin, Hormel Foods ( retired )

Even More Testimonials

“I think, for me, it’s been connection, being able to connect to other people in the industry that I would have never been given the opportunity to connect with before. I think it’s drawn awareness to diversity and inclusion with women and others in store brands, and that’s been very beneficial to the industry.”

~ Cinda Sticklen, Commercial Director Supplier Quality, Mars Petcare US

More from the 2018 Annual Meeting

About Us

Women Impacting Storebrand Excellence™ (WISE) is a non-profit professional development organization within store brands. Studies have shown that increased gender diversity in top leadership roles positively impacts business and financial performance.

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